There are brands that come to mind first when you talk about a certain topic. In terms of surveys, this brand is SurveyMonkey. Being on the market for more than a decade, it has earned a solid reputation as a product that has incorporated everything there is about surveys and feedback collection.

It offers a vast library of questions and answers designed by specialists to get the highest response rate, pre-made surveys for all kinds of purposes, multiple options to create your own surveys, tools to collect responses and analyze the data from every angle.

Let's see how suitable and how affordable it is for collecting post-event evaluations.

Pricing

SurveyMonkey does have a free plan, but it’s more like a demo version. For most of the features, you have to buy a subscription.

Pricing page for Personal plans

With Free Basic plan, you can include up to 10 questions and view up to 40 responses for each form. You have access to the most basic question types and methods for data collection and analysis.

And you can try some of the paid features in the Preview mode.

A little bit of everything - that’s what a free version offers. It could be enough for creating a simple form for a small group of attendees. But it won’t do if you have a large number of respondents or if you want to create a robust evaluation form with various question types.

Personal Plan has three tiers. Standard Monthly plan unlocks most of the features for you, like unlimited number of questions, or possibility to add your own logo. Advantage Annual and Premier Annual plans add more to the list, allowing to create multilingual forms or use more in-depth analysis.

Business Plan for teams has three tiers as well: Advantage, Premier, and Enterprise. Advantage and Premier start at 3 users and are billed annually for each user. For the details of the Enterprise plan, you should contact the sales department to discuss the matter on an individual basis.

In addition to the benefits listed in the Personal plans, Business plans open opportunities for a team to work on surveys together.

Pricing page for Business Plans

Email support is available for any plan. For Paid plans, phone support is provided.

You can see the information about both Personal and Business plans on the Plans & Pricing page. But with the Basic plan, finding details won't be that easy. As a result, you might face a situation where you have collected a large number of responses without knowing the limitations of your plan. And you will be able to view only 40 of them, unless you buy a subscription.

Conclusion:

  • Basic plan allows you to create a simple form for a small number of attendees
  • You can try some of the paid features in the Preview mode on the Basic plan
  • Paid plans give access to creating robust forms and making in-depth analysis
  • Paid plans are available for individuals and teams
  • Most of the Paid plans are billed annually
  • Any plan can receive email support and Paid plans have advanced support options.

Interface

SurveyMonkey presents a formidable array of options which can put off the beginners. However, it does a good job of guiding you through the process of creating a survey. There are tooltips for features that might be confusing and links to Help Center articles with detailed explanations.

When creating a survey, you can either use a Drag and Drop function to add and arrange elements or specify the position where you want to put them.

On a Basic plan, all paid features are highlighted in yellow so you will easily recognize which of them are available for free. The system will warn you if you have added a paid feature or exceeded any of the limits for your plan.

There are also disclaimers informing you that some of the features are available for English language only.

Builder

Conclusion

  • Well thought-out system of tooltips shortens the learning curve for the huge number of features which might be overwhelming otherwise
  • Intuitive Drag and Drop interface
  • Highlighting unavailable features makes it easier to understand the boundaries of the currently used plan.

How to configure

The Design Survey menu is where SurveyMonkey shines the brightest.

Create a new survey. Start from scratch or get a ready evaluation form - SurveyMonkey starts off by asking how you want to create your survey.

It presents a large choice of templates, as well as the “Build it for me” option, which will walk you through every step - from offering you a ready set of questions to recommending the best way to collect responses. Unlike templates, where you take the General Event Feedback and adjust it to your needs, here you can choose Post-event Feedback which should fit your purpose just right.

Templates

Add questions from the Question Bank. Almost every standard question you thought about had already been taken into account by SurveyMonkey, whipped into perfect shape, and added to their Question Bank. According to SurveyMonkey, these questions have been written by their methodologists to get the highest response rate. You can access the Question Bank in the menu to the left or start typing a question to see possible variants.

There is the Answer Bank as well. If it’s a question with pre-made answers which frequently appear in different surveys, the system will offer the best wording.

Of course, you can write your own questions and answers, or edit those suggested by the system.

Question Bank

Use Builder to create and edit a survey with various elements - question types, introduction, images, text, and pages.

The number of question types for the Basic plan is rather limited, however it’s still possible to get by with the available options. And if you are using a Paid plan, your possibilities are expanded significantly.

Survey fields have additional settings (e.g. Require answer to This Question or Validate answer for a Specific Format) and can be divided into pages. Owners of Paid plans can apply Page Skip logic to show respondents only the pages that are relevant to them.

Star Rating settings

Change Appearance with one of the free themes on the Basic Plan or customize font, color, layout, and background on Paid plans.

Themes

Choose Survey Format:

  • One question at a time - focus your respondents attention only on the current question.
  • Classic - show all questions at once and give respondents the chance to estimate how much time it will take to submit an evaluation.
  • Conversation - engage your respondents into conversation by asking questions in a chat format.

You can choose the best format depending on the number of questions and their types.

Survey format

Check Paid Features. This section warns you if you have added features unavailable for your current plan. From here you can either remove them or switch to the Plans & Pricing page.

Paid features

Move to Preview & Score. Once you have finished creating your evaluation form, you can preview how it will look on different devices. SurveyMonkey measures completion time and completion rate, giving you recommendations on how to receive more responses. It could be a big help, especially for those who don’t have much experience in collecting evaluations.

Preview

Conclusion:

  • Premade templates for different situations including events
  • A database of questions and answers
  • 18 question types with different settings
  • Some of the question types and their settings are available for Paid plans only
  • 20 themes for Paid plans with the possibility to further customize them and 10 non-customizable themes for the Basic plan
  • 3 different survey formats
  • Survey preview on different devices
  • Estimate completion rate and completion time with recommendations for improvement.

How to deliver

When it comes to delivery options, SurveyMonkey does not lower its bar:

  • Share a link or post on social media with the Basic plan.
  • Send by email or messenger, embed in a mobile app or on a website, add  responses manually with Paid plans.
  • Send SMS or collect evaluations offline if you are using the Enterprise plan.

Each method can be configured further: turn on and off multiple responses from the same person, allow response editing, enable showing real-time results to respondents, and many more.

As always, the system will show you which options are available on your current plan.

Collectors

Conclusion:

  • 9 ways to collect responses, some of them are limited to certain plans
  • Additional settings for each method.

How to analyze

Not only SurveyMonkey allows you to create a robust evaluation form, it provides you with analysis tools as well.

Analyze open-ended questions. Use the Search bar to find specific answers or switch to individual responses of a particular attendee. If you are on the Paid plan, additional features are available: tagging responses to group them, creating the Word Cloud for visualization, or using the Sentiment analysis to better understand respondents’ emotions.

Analysis for open-ended questions

Create charts and schemes. Questions with choices can be turned into customizable schemes: you can choose the chart type and colors, show percentage, and add labels for long questions and answers, then save results to present them on the Dashboard.

Pie-chart

It’s possible to filter and compare responses with each other or with the Benchmark data for the industry.

Export. You can save your results in several formats ( .pdf, .xls, .csv, .pptx, or spss) on Paid plans only.

Conclusion:

  • Possibility to filter and compare collected data
  • Customizable display of information
  • Benchmark data to compare your results to other surveys with the same questions
  • Export data in various formats for Paid plans
  • Possibility to save and present the results.

Privacy and accessibility

Protecting data. Access to a survey can be restricted with a password or by specifying IP addresses for which it’s available/unavailable. You can even create a separate password for each attendee by adding individual collectors for them.

Protection settings

Storing data. SurveyMonkey might delete surveys on a free account if it has not been active for some time. They also delete the responses that exceed the limit for the Basic plan (40 responses per survey). The company encourages its users to handle sensitive data carefully and shares recommendations on how to store it.

Benchmark data. If you have activated Benchmarks to compare your results with those average to the industry, the responses you receive for your surveys may be used for Benchmark data too. The company emphasizes that they do not disclose any personal information, just calculate statistics.

However, if you do not want your surveys to be included in this data, you can opt out. In this case, you will no longer be able to access statistics for the industry, and data from your surveys will be removed as well.

Giving access.  On Basic and Individual plans, you can share access to the survey preview with the possibility to leave comments.

Teams can work on designing a survey together. A survey creator defines the level of access for each team member on different stages: designing, collecting responses, and analyzing the data.

Conclusion:

  • Evaluation forms can be protected with a password or by including/excluding IP addresses from the list
  • Data from free accounts can be deleted if the account has been inactive or the responses have exceeded the limit
  • Users can opt out of Benchmark data collection if they don’t want their results to be included into statistics
  • Owners of Basic and Individual plans can leave comments on previews
  • Owners of Business plans can work on creating forms together.

Integrations

SurveyMonkey can be integrated with many popular apps like Slack, Zapier, Zoom, Shopify, and others. It will allow you to collect, view, and share results via the means most convenient to you.

Some apps are compatible with any plan, others can be used with certain Paid plans only.

Intergrations

Conclusion:

Wide range of integrations and plugins for different purposes.

Final thoughts

SurveyMonkey has been in the survey business for so long for a reason. It seems they know everything about asking the right questions in the right way and getting the most out of the answers. The problem is whether it’s cost-effective for your needs?

What are the benefits?

  • A user-friendly interface with tooltips and links to Help Center
  • A huge set of pre-made templates, answers, and questions
  • Various tools to design and customize your evaluation form
  • Different question types with additional settings
  • Recommendations how to get better results
  • Several different ways to collect responses
  • Tools to filter, compare, and export data
  • Tools to customize the display of the data collected
  • Benchmark data to compare your results with others
  • Methods to protect your forms
  • Possibility to comment forms created by other people, and work on forms together for teams
  • Wide range of apps for integration.

What’s the downside?

  • The Free Basic plan provides very limited options for creating forms and surveys
  • Only 40 responses per form can be viewed on the Basic plan
  • Data from inactive free accounts can be deleted
  • Most of the plans are billed annually, which might be inconvenient sometimes.

Subscription price is the factor to be considered when deciding whether SurveyMonkey is worth it for your training business or you would rather look for something more affordable.

In our next articles, we will continue reviewing evaluation tools and see how well they do against SurveyMonkey and Google Forms.